Aplazo is the second-largest “Buy Now, Pay Later” service based in Mexico, allowing consumers to live their ideal lifestyle by facilitating the acquisition of desired products. Through Aplazo, consumers can split their online and offline purchases into multiple installments without the need for a credit card.
We work with them as their Paid Media Agency, creating and managing hundreds of B2B and B2C campaigns through Google, Facebook, Instagram, LinkedIn, and Programmatic Advertising.
In the first 3 months, our focus was on identifying their best acquisition audiences to scale their results (credits/purchases), reducing their CPA goals by 50%. Now, Paid Media represents 40% of the total GMV, and we continue to grow.