Diversey: Social Media and B2B Lead Acquisition Campaigns
Client: Diversey Project Scope: Social media communication and B2B lead acquisition campaigns Countries: Argentina, Brazil, Chile, Colombia, and Mexico
Overview: Diversey, a leading global provider of cleaning and hygiene solutions, partnered with us to enhance their social media presence and generate high-quality B2B leads across multiple countries. This success case highlights how our strategic approach and tailored campaigns resulted in significant achievements for Diversey.
Challenge: The challenge was to create a cohesive social media communication strategy that resonated with the target audience in Argentina, Brazil, Chile, Colombia, and Mexico while considering the unique characteristics of each market. Additionally, the goal was to drive B2B lead acquisition and increase the volume of qualified leads for Diversey’s business.
Strategy and Execution:
Strategic Planning: We developed a comprehensive plan that incorporated both global messaging and localized content to effectively engage audiences in each country. This approach ensured consistency while addressing specific cultural nuances and preferences.
Content Creation: Our team crafted engaging and informative social media content tailored to each market, showcasing Diversey’s expertise and solutions. We emphasized the benefits and value propositions of their products, generating interest among the target B2B audience.
Campaign Management: Leveraging various social media platforms, we executed targeted campaigns to acquire B2B leads. By leveraging advanced audience targeting, precise ad placement, and compelling creatives, we maximized the impact of Diversey’s campaigns, generating qualified leads.
Increased Social Media Engagement: Diversey experienced a significant increase in social media engagement across all countries, with higher reach and interaction rates. This enhanced their brand visibility and fostered stronger connections with their target audience.
Successful B2B Lead Acquisition: Our targeted campaigns resulted in a notable boost in B2B lead generation. Diversey obtained a substantial volume of qualified leads from industries such as hospitality, healthcare, and foodservice, expanding their customer base and potential business opportunities.
Measurable ROI: The campaign’s success was further validated by a measurable return on investment (ROI). Through detailed tracking and analytics, we were able to demonstrate the direct impact of our efforts in driving qualified leads and supporting Diversey’s business growth.
Conclusion: Our collaboration with Diversey on their social media communication and B2B lead acquisition campaigns proved to be a resounding success. By strategically aligning messaging, creating tailored content, and executing targeted campaigns, we effectively engaged their target audience and generated valuable B2B leads. The results not only enhanced Diversey’s brand reputation but also contributed to their business expansion in multiple markets.
We developed animated audiovisual content for various social media posts.