Xertica: B2B Marketing Acquisition.


Xertica is a technology consultancy that enables the digital transformation of leading organizations in Latin America through cloud-based solutions. They are the most advanced partner of Google Cloud and Salesforce in the region.

By the end of January 2020, they needed to strengthen their digital acquisition strategy for their B2B clients in Mexico, Colombia, Peru, and Ecuador.

The challenge was to devise a strategy that would allow them to reduce their cost per acquisition while increasing sales with the same monthly investment. By implementing our campaign structure and applying performance-focused strategies, reinforced by effective daily communication with the Xertica team, we were able to increase the volume of leads by 85% (while maintaining lead quality) and consequently reduce our cost per acquisition by 43%.